Objective
Development of a brand book, update of the sub-brand identity, enhancement of design quality across all media, launch of marketing campaigns, and creation of corporate merchandise for employees. Preparation of visual style for international exhibitions and events.
Development of a brand book, update of the sub-brand identity, enhancement of design quality across all media, launch of marketing campaigns, and creation of corporate merchandise for employees. Preparation of visual style for international exhibitions and events.
Approach
The initial focus was on audience analysis, followed by the development of a unified corporate identity based on an already familiar and clear design.
The initial focus was on audience analysis, followed by the development of a unified corporate identity based on an already familiar and clear design.
Outcomes
- Development of a new brand book
- Development of a marketing campaign for Youth Day in March 2024
- Design of social media link
- Creation of the Nizhny Novgorod project – 111 pages: link
- Launch of a collaborative career project for students with Pulpy: link
- Creation of a student job search project: link
- Development of a guideline and templates for SMM creatives
- Creation of a project for optimized client communication: link
- Development of a presentation template (example to be found)
- Creation of a 3D elements library
