Objective

  • Develop a brand book to establish and maintain a cohesive visual identity.
  • Update the corporate identity to enhance design quality across all media.
  • Launch marketing campaigns to strengthen brand presence.
Approach

The initial focus was on audience analysis, followed by the development of a unified corporate identity based on an already familiar and clear design.

Outcomes

  • Developed a new brand book .
  • Launched a collaborative career project for students with Pulpy, link
  • Creation of a student job search project: link
  • Creation of a project for optimized client communication: link


  • Designed a project for optimized client communication, improving interaction efficiency. link
  • Built a 3D elements library to expand visual assets for brand communication.