Objective
- Brand development and promotion in Russia
- Website creation, landing pages, and mobile layout design
- Layout design for digital and print catalogs
- Targeted and contextual advertising
- Development of promotional materials for SMM
- Design of printed promotional materials for campaigns
- Presentation creation
- Merchandise development
- Social media management
- Video production
- Motion design and animation
- Showroom window display and interior design
- Pavilion preparation for a furniture exhibition
Approach
Developed a corporate identity, brand book, and ensured consistent branding across all mediums—prioritizing key assets such as the website, catalog, exhibitions, and print materials, followed by merchandise and corporate identity elements.
Developed a corporate identity, brand book, and ensured consistent branding across all mediums—prioritizing key assets such as the website, catalog, exhibitions, and print materials, followed by merchandise and corporate identity elements.
Outcomes
- Relaunched Stanles.ru website in 10 days
- Transformed a lead-generation landing page into a full-fledged e-commerce store with product selection from an online catalog
- Increased targeted ad conversion rates by 8.58%
- Introduced motion graphics and animation to the brand’s marketing strategy
- Designed and printed a 115-page catalog, distributed in 500 copies
- Created a franchise design, generating 400 inquiries and completed partnership applications
- Prepared branding materials for an exhibition, including posters, flyers, email campaigns, salon visuals, merchandise (hoodies, badges, stationery, cups) within 1.5 months
- Stanles was recognized as one of the top participants at the Furniture-2022 exhibition
