Luxury Jewerly Pearl Store Hong Kong, China | Moscow, Russia
Objective
UX/UI design
SMM design
Packaging design
Print material preparation
Photo and video shooting
Presentation design
Web layout design for email campaigns
Working with POS materials
Approach
First, I analyzed how to make the existing design more modern and premium while maintaining a minimalist style—identifying which elements needed improvement and which should be preserved. After defining the approach to refining the current design, I began working on the website, followed by other brand assets..
Outcomes
Completed a full website redesign in a short time, developing 20+ pages and streamlining the process from design to development.
Successfully tackled a task that previous designers couldn't complete in a year.
Created 50+ design concepts for events and masterclasses.
Retouched 600+ photos of jewelry and models.
Helped the company attract new brand partners and expand its product range.
Website redesign, event design for site and social media, outdoor ad, typography, photo & video shooting, presentations.