Objective
Development of the corporate identity for the promo department. Synchronization of the design system across various product categories: FMCG, supermarkets, children's goods, pet products, automotive products, home improvement and gardening, and adult products.
Development of the corporate identity for the promo department. Synchronization of the design system across various product categories: FMCG, supermarkets, children's goods, pet products, automotive products, home improvement and gardening, and adult products.
Approach
Identified strengths and weaknesses within the team, applied an individual approach to each of the six members, and ensured an efficient distribution of resources. Prioritized the most significant category - supermarkets - by defining core design elements, creating common banner templates, and streamlining workflows.
Identified strengths and weaknesses within the team, applied an individual approach to each of the six members, and ensured an efficient distribution of resources. Prioritized the most significant category - supermarkets - by defining core design elements, creating common banner templates, and streamlining workflows.
Outcomes
- Developed a new corporate identity for MEGADEAL.
- Created 5+ federal promo campaigns, each increasing metrics by at least 10% compared to previous campaigns (based on heatmap data).
- Accelerated the preparation of materials for targeted advertising by 4x (reducing the time from 4 hours to 30 minutes per task).
- Optimized the most complex product category through automation, reducing task completion time from 4 days to 1 day.
- Designed 3000+ website layouts and templates, creating distinctive branded visuals.
- Creation of a 3D elements library with more than 10 000 elements.
