Objective
Develop a rebranding concept that gives the company a more modern and updated look while keeping its history, color palette, and core values. The new packaging design needed to feel fresh yet familiar, ensuring a smooth and understandable transition from the old design to the new one. It was important to create a new logo, design key brand elements, and showcase them in mockups.
Develop a rebranding concept that gives the company a more modern and updated look while keeping its history, color palette, and core values. The new packaging design needed to feel fresh yet familiar, ensuring a smooth and understandable transition from the old design to the new one. It was important to create a new logo, design key brand elements, and showcase them in mockups.
Approach
- Analyzed the company, its brand, target audience, and competitors.
- Defined key rebranding elements and unique brand advantages.
- Created a new logo based on letter elements forming an anagram. Since the logo needed to be text-based, this approach helped maintain the company’s solid image while adding flexibility to the brand.
Outcomes
- Designed multiple logo versions.
- Developed brand identity elements and positioning.
- Selected updated typography.
- Applied the new brand identity to real-world examples.
Concept of merging elements into a single logo
AI-generated logo variations
Drafts and exploration of logo identity
Four logo options selected by the client
Final approved logo and supporting graphic elements
Brand Applications
Implementation of the branding across different media and materials
Implementation of the branding across different media and materials
Reception