Objective

  • Develop a brand book to establish and maintain a cohesive visual identity.
  • Update the corporate identity to enhance design quality across all media.
  • Launch marketing campaigns to strengthen brand presence.
Approach

The initial focus was on audience analysis, followed by the development of a unified corporate identity based on an already familiar and clear design.

Outcomes

  • Developed a new brand book to establish a unified visual identity.
  • Created the Nizhny Novgorod project (111 pages), delivering a comprehensive visual solution. link
  • Led the launch of the Snake game, enhancing brand interaction through gamification.


  • Initiated a collaborative career project for students with Pulpy, link
  • Designed a project for optimized client communication, improving interaction efficiency. link
  • Built a 3D elements library to expand visual assets for brand communication.