Objective
- Developing a corporate identity for campaigns
- Creating promotional materials for SMM
- Designing and templating landing pages
- Targeted and contextual advertising
- Creating video creatives and animations
- Retouching and editing photos
- Website redesign
- Developing a mobile application
- Designing corporate merchandise
- Creating presentations and reports
- Preparing print materials
- Working with briefs
- Time management
- Analytics using Yandex.Metrica
Approach
Established a cohesive corporate identity and brand book, ensuring consistent branding across all platforms. Focused on key assets, including the website, catalog, exhibitions, and print materials, while also developing merchandise and corporate identity elements.
Established a cohesive corporate identity and brand book, ensuring consistent branding across all platforms. Focused on key assets, including the website, catalog, exhibitions, and print materials, while also developing merchandise and corporate identity elements.
Outcomes
- Increased social media followers by over 20,000
- Accelerated the design development and preparation process by 3x
- Created over 20 event design concepts
- Increased website conversion rate by 0.3%
- Introduced motion graphics and GIF animation to the website
- Launched a mobile application
редизайн сайта; мобильное приложение
SMM; таргет; фирменный стиль
SMM; таргет; фирменный стиль
Ведущий телемагазин России
