Objective
Habrique is an invented name created by combining the 'Hab-' prefix from the Latin ‘habeo’ (where we get words like habitat, inhabit, etc) and the ending of words like 'unique', 'boutique', or 'technique'. So it's a name that suggests the home environment and lifestyle.
The logo must be modern and more lucrative, text-based with a little icon.
Habrique is an invented name created by combining the 'Hab-' prefix from the Latin ‘habeo’ (where we get words like habitat, inhabit, etc) and the ending of words like 'unique', 'boutique', or 'technique'. So it's a name that suggests the home environment and lifestyle.
The logo must be modern and more lucrative, text-based with a little icon.
Approach
- Conducted an in-depth analysis of the company, its brand, target audience, and competitors.
- Identified key rebranding elements and unique brand differentiators.
- Designed a new logo inspired by the letter "H" and reflecting the brand’s association with furniture.
Outcomes
- Design and refinement of multiple logo variations
- Development of brand identity elements and strategic positioning
- Selection of an updated typography system and color palette
- Implementation of the new brand identity across various applications
Pattern
Brand Applications
Implementation of the branding across different media and materials
Implementation of the branding across different media and materials
