Objective
Habrique is an invented name created by combining the 'Hab-' prefix from the Latin ‘habeo’ (where we get words like habitat, inhabit, etc) and the ending of words like 'unique', 'boutique', or 'technique'. So it's a name that suggests the home environment and lifestyle. (It also echoes the sound of the French word 'Fabrique - meaning 'made'.) This would make it a great choice for businesses right across the homes, buildings, and interiors spectrum, including architectural and construction services, interior design, homewares and furniture, and beyond.
The logo must be modern and more lucrative, text-based with a little icon.
Habrique is an invented name created by combining the 'Hab-' prefix from the Latin ‘habeo’ (where we get words like habitat, inhabit, etc) and the ending of words like 'unique', 'boutique', or 'technique'. So it's a name that suggests the home environment and lifestyle. (It also echoes the sound of the French word 'Fabrique - meaning 'made'.) This would make it a great choice for businesses right across the homes, buildings, and interiors spectrum, including architectural and construction services, interior design, homewares and furniture, and beyond.
The logo must be modern and more lucrative, text-based with a little icon.
Approach
- Conducted an in-depth analysis of the company, its brand, target audience, and competitors.
- Identified key rebranding elements and unique brand differentiators.
- Designed a new logo inspired by the letter "H" and reflecting the brand’s association with furniture.
Outcomes
- Design and refinement of multiple logo variations
- Development of brand identity elements and strategic positioning
- Selection of an updated typography system and color palette
- Implementation of the new brand identity across various applications
Pattern
Brand Applications
Implementation of the branding across different media and materials
Implementation of the branding across different media and materials
