Objective
- Drive brand visibility for Amazon marketplace brands through strategic, high-impact visual design.
- Establish a unified creative direction across multiple product categories to strengthen brand identity and customer trust.
- Improve cross-team collaboration and workflow efficiency within the design and marketing departments.
Approach
- Designed and implemented unified design systems and brand guidelines to ensure consistency across A+ content, storefronts, and packaging.
- Established a design review structure and mentored junior designers to maintain quality and brand alignment.
- Built internal tools such as reusable Figma templates, shared libraries, and a cross-team Design Playbook to streamline workflow.
Outcomes
- Enhanced recognition and growth metrics across 10+ brands through consistent, conversion-oriented design solutions.